Privacy Policy

Perception Capital HK is committed to protecting our clients' personal and financial information. In the course of providing brokerage services, we collect certain information about our clients to ensure seamless transactions and to comply with regulatory requirements. Our Privacy Policy provides transparency about the types of information we collect, why we collect it, and how we use it. We also explain how we may share this information with third parties, such as affiliates or service providers, to facilitate our services or as required by law. By adhering to the principles outlined in our Privacy Policy, we aim to foster trust and confidence with our clients, ensuring that their personal and financial information is treated with the utmost care and confidentiality.

The Information We Collect

While providing the Services, Perception Capital HK collects or receives the following types of information from you:

  • Identity data such as your full name, Social Security Number/tax identification number, date of birth, and any other personal information connected to identifying you from government-issued identification documents.
  • Contact data such as residential/mailing address, telephone numbers, and email address.
  • Financial data such as your bank account and payment card details, and information about your employment, income, account balances, financial transaction history, credit history, tax information, and credit scores.
  • Profile data such as your username and password, your knowledge assessment results, your interests, preferences, feedback, and survey responses.
Information we collect automatically through the Service
  • Usage information: We collect information about your activity on our Services, which includes device identifiers (like IP address or mobile device identifiers), pages or features you use, time and date of access, and other similar usage information.
  • Transactional information: When you receive, submit, or complete a transaction via the Services, we collect information about the transaction, such as transaction amount, type and nature of the transaction, and time and date of the transaction.
Information we collect from other sources
  • Vendors and Business Partners: We collect information about you from companies that we do business with, such as name, contact data, inferences about your preferences and attributes, as well as inferred fraud risk, from identity verification and fraud prevention partners.
  • Financial Account Linking: We may receive financial account information about you from third parties, such as your financial institutions. For example, Perception Capital HK’ offers account linking and aggregation services through Plaid, Inc. (“Plaid”). In utilizing these services, you acknowledge and agree that the terms of Plaid’s Privacy Policy (currently located at https://plaid.com/legal/#end-user-privacy-policy) will apply to Plaid’s use of such information, and you grant Perception Capital HK and Plaid the right, power, and authority to act on your behalf to access and transmit this information from the relevant financial institution.
  • Connected Services: If you link, connect, or log in to your Perception Capital HK Account with a third-party service (e.g., Google, Apple), the third-party service may send us information such as your profile information from that service. This information is controlled by that service or as authorized by you via your privacy settings at that service.
  • Advertising: We collect information in connection with our advertising and marketing partners, such as the ads you click on and other interactions with our ads.
  • Credit information: We may receive credit-related information about you from third parties, such as credit bureaus. For example, if you apply for a credit card with Perception Capital HK, we may collect your credit history and credit scores from credit bureaus and other credit partners.
How We Use and Share Your Information

Information will be collected for the purpose outlined below, or as specifically communicated to you at the time of collection:

  • Provide and maintain our Services, which encompasses processing account applications, verifying your identity, ensuring the functionality of our platform, offering support, recording transactional details, and managing billing and accounts.
  • Provide tailored and consistent offers and personalized content tailored to your interests, including advertisements, product announcements, partner offers, surveys, contests, sweepstakes, events, and advertisements customized to your preferences.
  • Monitor and enhance the performance of our services through usage analysis and research and development efforts.
  • Organize campaigns, sweepstakes, and promotional campaigns, as well as manage the processing and distribution of entries and rewards.
  • Safeguard the safety and integrity of our services, business operations, and our community by investigating and preventing fraudulent or unlawful activities.
  • Enforce our rights and defend against legal claims, including contracts and agreements.
  • Adhere to legal obligations and regulatory obligations, including those applicable to tax-related broker-dealer and money services businesses.
Cookies

Perception Capital HK uses cookies to enhance your navigation and utilization of our website, to securely verify your identity, and to personalize aspects of your experience on our website. We also use cookies to let us know how visitors are using our website, so that we can improve our website and your experience on it. You can choose not to allow certain cookies. Most browsers can be set to notify you when a cookie is being placed on your computer. You can also set your browser to reject cookies, although this may affect your experience on our website. You can also erase cookies that are already on your computer. For more information on working with cookies, you should consult the User Manual, FAQ, or Help section of your specific browser and operating system.

We use cookies to provide you with the best possible experience on our website. By using our website, you agree to our Cookie Policy.

Analytics, Tracking and Advertising

We use third-party advertising and analytics services to better understand your online activity and serve you targeted advertisements. For example, we use Google Analytics and you can review the "How Google uses information from sites or apps that use our services" here: https://www.google.com/policies/privacy/partners/ for information about how Google processes the information they collect. These companies collect information about your use of our Services and other websites and online services over time through cookies, device identifiers, or other tracking technologies. The information collected includes your IP address, web browser, online network information, pages viewed, time spent, links clicked, and conversion information. They use this information to show, among other things, ads that match your interests, and determine the popularity of content. We deliver advertisements targeted to your interests on our Services and other platforms, as well as to provide advertising-related services such as auditing, attribution, analytics, and market research. For more information about interest-based ads, including how to learn about options for opting out of having your web browsing information used for targeted advertising purposes, please visit www.aboutads.info/choices. You can also review your mobile/device settings and controls for features that allow you to opt out of us sharing certain information collected by automatic means for behavioral advertising purposes. Please note, as a self-directed broker-dealer, we do not advertise on behalf of specific securities or investment options on our Services.

How We Protect Your Information

Perception Capital HK employs reasonable, industry-standard security measures to safeguard information within our control against loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include implementing appropriate physical, electronic, and procedural safeguards. We restrict access to personal information on a need-to-know basis and limit the amount of information available for download or transmission. Additionally, where permitted or required by law, we ensure that information shared with third parties is securely transmitted. We strive to protect your personal information by keeping information that our security measures and protocols have taken from unlawfully accessing this data by third parties so that our database and systems will remain immune to cyber-attacks. Perception Capital HK retains your personal information for as long as necessary to fulfill the purposes for which it was collected, to meet our legal and regulatory obligations, to comply with our records retention practices, and as permitted to serve our legitimate interests.

Control Your Information

You have various rights to control and manage the information collected and processed by Perception Capital HK, including the following:

  • You can access and modify your information through your Account. If you notice any inaccuracies or incomplete data, you may request corrections, which we will endeavor to process promptly. Please note that while we make commercially reasonable efforts to fulfill such requests, some information may be retained in our records and historical databases as may be necessary. If this occurs, we will provide an explanation regarding the retention of such information.
  • You can choose to withdraw your consent for the processing of your personal information at any time by closing your Account. Simply contact us via or call 1-800-869-8800. However, please note that closing your account may affect our ability to continue to provide certain services to you, and some information may be retained as necessary to meet legal and regulatory obligations. It’s important to note that some of your rights might be limited by applicable law or regulations.
  • To manage your marketing preferences, you may adjust your settings, including opting out of specific promotional communications directly from your account settings. Alternatively, you can simply click the “unsubscribe” link provided in those emails. However, please note that you may still receive service-related emails that are necessary to maintain your account.
  • You have the right to object to the processing of your information. We will review and respond to your request in accordance with applicable data retention practices. Additionally, you can request the deletion of all your personal information. We will comply with your request to the extent permitted by law and with consideration of any legal obligations we are mandated by law. However, please note that the deletion of your data may affect our ability to continue providing certain services to you.
  • You can opt out of certain cookies or tracking technologies through your web browser or mobile app's access to specific stored device information or their settings. For example, you can withdraw your consent to the use of cookies for advertising purposes via settings found in your browser or device settings.
Transfer of Information

With the exception of personal data transferred outside the United States (such as when traveling), our services are primarily tailored for use within the United States. If you are located outside the United States, by using our Services you agree to have your data transferred to and processed in the United States. In providing our Services, your information may be processed in the United States or in other countries that might not offer data protection standards equivalent to those of the United States or your home jurisdiction.

US State Privacy Rights

For California Residents

In accordance with California law, we will not share information we collect about you with non-affiliates, except as allowed by law. For example, we may share information with your consent to service your account. Among our affiliates, we will limit information sharing to the extent required by California law.

Under California Consumer Privacy Act (CCPA), citizens have certain rights regarding their Personal Information:

  • Right to Know: You can request information about the categories of Personal Information we collect, use, disclose, and sell. Contact us via email or call 1-800-869-8800. We’ll verify requests and provide reports free of charge.
  • Right to Delete Information: Ask us to delete personal information we've collected from you. Contact us via email or call 1-800-869-8800. We’ll verify requests before proceeding.
  • Right to Opt-Out: Stop us from “selling” Personal Information. We offer you a right to opt out from transferring your information to third parties. However, we allow third parties to collect information for advertising and marketing purposes through our service. Please refer to “Analytics, Tracking, and Advertising” sections of this notice.
  • Nondiscrimination: We won’t discriminate against you for exercising your rights under the CCPA.
  • Authorized Agent: You can designate an authorized agent to exercise these rights on your behalf. The agent must provide written proof of authorization and follow the appropriate process for requests.
  • California Shine the Light: California’s “Shine the Light” law permits California residents to request certain information about how we share their Personal Information with affiliated companies for their own direct marketing purposes. To make such a request, contact us via email or call 1-800-869-8800.
  • Do Not Track Notice: We don’t respond to “Do Not Track” signals. Third parties collect Personal Information about your online activities across different apps or websites when using our Services.

We will not share information we collect about you with non-affiliated third parties, except as permitted by law, such as to process your transactions or to maintain your account. In addition, we will not share your nonpublic information with our affiliates for marketing purposes. We may share your information with our affiliates for information sharing, please contact us via email or call 1-800-869-8800.

For Nevada Residents

Nevada residents have the right to opt out of the sale of their personal information. You may be placed on our internal Do Not Call list by contacting us via email or call 1-800-869-8800. Nevada law requires that we also provide you with the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702-486-3132; Email: BCPINFO@ag.state.nv.us.

Updates to This Notice

This Notice may be updated or amended at any time, with or without prior notice. The latest version will be posted on our website. Your continued use of our Services indicates your consent to the revised version.

Contact Us

For questions, comments, or suggestions regarding Perception Capital HK’s Privacy Policy, your personal information, please reach out to us by phone at 1-800-869-8800 or via email at.